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Programs

Built to Scale
Your Business

Every program installs the same proven operating system — People, Strategy, Execution, and Cash. The right program depends on where you are and how fast you want to move.

Flagship Program

Full Coaching Program

This is the full install. Monthly half-day or full-day working sessions with you and your leadership team. Rob comes in, rolls up his sleeves, and builds the operating system alongside you — not just on whiteboards, but embedded in how your company actually runs.

Who It's For

CEOs of companies with 30–5,000 employees who are ready to stop winging it and install a complete operating system. You should be growth-minded, willing to have hard conversations about your people, and ready to hold your leadership team accountable.

What You Get

  • Full talent evaluation of your existing team (who should stay, who should go)
  • Top-Grading hiring process installed so every new hire is a better bet
  • Execution rhythm: meeting cadence, priority-setting, KPI dashboards
  • Strategy development: BHAG, brand promise, 3-5 year plan
  • Weekly one-on-one coaching for the CEO
  • Cash strategy: Power of One, cash acceleration, profit planning
  • Access to all Scaling Up tools and frameworks

Timeline

Most companies reach their stated growth goals in 36–48 months. The operating system is designed to run without Rob after it's installed — the goal is always independence, not dependency.

Book a Discovery Call
"Hire fewer people. Pay them more."

Building an A-player team isn't about headcount. It's about getting the right people and making sure they want to stay.

2X→4X
Revenue Growth
8X
Profitability
0
COVID Layoffs
0
Great Resignation Attrition

One Framework Per Month

JAN Core Values — What your company actually stands for
FEB A-Player Definition — What great actually looks like in each seat
MAR Brand Promise — The one thing you can guarantee to every customer
APR Meeting Rhythm — Quarterly, monthly, weekly, daily cadence
+ 8 more frameworks throughout the year

Group Program

CEO Roundtable

Virtual group coaching for CEOs who want the full operating system framework at a more accessible investment. You'll work alongside non-competing CEOs who are navigating the same growth challenges.

Who It's For

CEOs who want to level up their business knowledge, access Rob's frameworks, and learn from peer CEOs — without the investment of the full program. Often the right first step before committing to full coaching.

What You Get

  • One key Scaling Up concept per month, taught by Rob
  • Peer learning from non-competing CEOs in similar stages
  • Monthly accountability check-ins
  • Access to the Scaling Up tools library
  • Virtual format — no travel required
Apply for the Roundtable

SaaS Tool

GroverTalent.com

Rob didn't just coach A-player strategy — he built the software to track it. GroverTalent.com is a SaaS tool that maps your organizational chart, assigns A/B/C ratings to each seat, and gives you a live view of your A-player percentage across the entire company.

When you can see the number clearly, you can manage it. Most companies are surprised to find out they're at 25–35% A-players when they first measure. The goal is 60% or higher — and GroverTalent shows you exactly where to focus.

"Getting the right person in the right seat is 51% of everything we ever do."

— Rob Monson

What It Tracks

Org Chart with A/B/C Ratings

Every seat in your company, rated. See your entire people situation in one view.

A-Player Percentage Over Time

Track progress quarter over quarter. Coaching should move this number — and now you can see if it is.

Open Seat Management

Track open positions and the urgency to fill them with A-players, not just bodies.

Not Sure Which Program?

The Assessment Will Tell You

Take the free Growth Readiness Assessment. It evaluates your company across People, Strategy, Execution, and Cash — and gives Rob real context to recommend the right starting point.