Scaling Up & Metronomics Certified CEO Coach | Salt Lake City, Utah
Scale Faster, More Profitably,
and With Less Drama
Rob Monson installs a proven business operating system covering People, Strategy, Execution, and Cash — so your company grows without grinding you down.
What CEOs Say
Results That Speak for Themselves
"Revenue 69% higher… EBITDA 175% higher. In just two years of working with Rob, the transformation has been remarkable."
Josh Garner
CEO, Becklar
"Rob's coaching partnership has been a game-changer for our culture, client experience, and bottom line."
Tobi Roberts
CEO, City Creek Mortgage
The Hard Truth
The Ceiling You're Hitting Isn't the Market. It's Internal.
Most CEOs come to me after realizing the same uncomfortable thing: their company isn't held back by competition, by the economy, or by bad luck. It's held back by them — and by the people problems they've been tolerating for too long.
You're carrying underperformers. Your hiring is gut-feel. Every major decision still runs through you. You're scaling by working harder instead of building a system that scales without you.
See Where You StandTolerating the Wrong People
You know exactly who the problem is. You've known for 18 months. Your A-players know too — and they're getting frustrated watching you do nothing about it.
No Hiring System
Every hire is a coin flip. You're using your gut when there's a science to it. The result is a team that never quite reaches its potential.
Everything Runs Through You
You don't have a business. You have a job with employees. Real scale requires a team that executes without you in every meeting, every decision, every fire drill.
"It is always self-inflicted wounds."
— Rob Monson
How Rob Helps
A System for Every Stage
Rob's operating system covers the four areas every scaling company must get right: People, Strategy, Execution, and Cash.
Full Coaching Program
Monthly half-day or full-day sessions with your leadership team. Install a complete operating system. Build your A-player team. Most companies reach their goals in 36–48 months.
Learn MoreCEO Roundtable
Virtual group coaching with CEOs from non-competitive companies. One key framework per month. Peer accountability. The full operating system at a more accessible investment.
Learn MoreGroverTalent.com
A-player tracking software Rob built to measure and improve your team composition. Know exactly what percentage of your seats are filled with A-players — and fix the ones that aren't.
Learn MoreThe Short-Pay Guarantee
I only win when you win. If at the end of any month you don't feel you received full value from our work together, you short-pay the invoice by whatever amount you feel is appropriate. No questions asked. No awkward conversations.
This isn't a marketing line. I've had clients use it. I think it's the only honest way to do business — and it keeps me accountable to delivering results that actually matter to you.
Book a Discovery CallReal Results
What Happens When It Works
Revenue Growth
Companies that install the full operating system double their revenue, then double it again.
Profitability Increase
Fix your people problems and sharpen your strategy. Profit follows.
Year-One Profit Gain
One client's profit increased by $800,000 in the first year of coaching.
"I help CEOs change behavior quickly rather than growing skills slowly."
— Rob Monson
Ready to Grow?
Let's Find Out Where You Are
The 40-question Growth Readiness Assessment evaluates your company across People, Strategy, Execution, and Cash. It takes about 15 minutes and gives Rob real context before your first call.