CEO Growth Coach | Salt Lake City, Utah
Scale Faster, More Profitably,
and With Less Drama
Rob Monson installs a proven business operating system covering People, Strategy, Execution, and Cash — so your company grows without grinding you down.
The Hard Truth
The Ceiling You're Hitting Isn't the Market. It's Internal.
Most CEOs come to me after realizing the same uncomfortable thing: their company isn't held back by competition, by the economy, or by bad luck. It's held back by them — and by the people problems they've been tolerating for too long.
You're carrying underperformers. Your hiring is gut-feel. Every major decision still runs through you. You're scaling by working harder instead of building a system that scales without you.
See Where You StandTolerating the Wrong People
You know exactly who the problem is. You've known for 18 months. Your A-players know too — and they're getting frustrated watching you do nothing about it.
No Hiring System
Every hire is a coin flip. You're using your gut when there's a science to it. The result is a team that never quite reaches its potential.
Everything Runs Through You
You don't have a business. You have a job with employees. Real scale requires a team that executes without you in every meeting, every decision, every fire drill.
"It is always self-inflicted wounds."
— Rob Monson
How Rob Helps
A System for Every Stage
Rob's operating system covers the four areas every scaling company must get right: People, Strategy, Execution, and Cash.
Full Coaching Program
Monthly half-day or full-day sessions with your leadership team. Install a complete operating system. Build your A-player team. Most companies reach their goals in 36–48 months.
Learn MoreCEO Roundtable
Virtual group coaching with CEOs from non-competitive companies. One key framework per month. Peer accountability. The full operating system at a more accessible investment.
Learn MoreGroverTalent.com
A-player tracking software Rob built to measure and improve your team composition. Know exactly what percentage of your seats are filled with A-players — and fix the ones that aren't.
Learn MoreThe Short-Pay Guarantee
I only win when you win. If at the end of any month you don't feel you received full value from our work together, you short-pay the invoice by whatever amount you feel is appropriate. No questions asked. No awkward conversations.
This isn't a marketing line. I've had clients use it. I think it's the only honest way to do business — and it keeps me accountable to delivering results that actually matter to you.
Book a Discovery CallReal Results
What Happens When It Works
Revenue Growth
Companies that install the full operating system consistently double — then double again.
Profitability Increase
When you fix your people problems and your strategy, profit follows — fast.
Year-One Profit Gain
One client's profit increased by $800,000 in the first year of coaching.
"You're not competing to be the best.
You're competing to be unique."
— Rob Monson
Ready to Grow?
Let's Find Out Where You Are
The 40-question Growth Readiness Assessment evaluates your company across People, Strategy, Execution, and Cash. It takes about 15 minutes and gives Rob real context before your first call.